You may have noticed that analysts have been in demand lately.
Not everyone can work with data, interpret them correctly and give worthwhile recommendations. One of the varieties of this specialty is a web analyst who collects information about web projects and user behavior. In this article, you will learn what are the responsibilities of a web analyst and what skills he should have.
This is a specialist who collects and analyzes information about site visitors and their behavior. It interacts with various analytics systems (for example, Google Analytics), determines the parameters that are important for a particular business and interprets them: https://callgear.com.
The result of the work is the identification of problems that hinder the growth of conversion, and the formation of solutions, the implementation of which increases site traffic, subscriber base, etc.
Typically, a web analyst works closely with programmers, SMM specialists, contextual advertising experts and others. Together they create effective advertising campaigns that bring new customers to the site with minimal investment.
Among the main responsibilities of a web analyst are:
installation and configuration of analytics systems on the site;
setting up traffic tracking from contextual advertising systems;
completion of standard reports in analytics systems and development of new types of reports;
analyzing data and providing recommendations to improve the effectiveness of the site and advertising campaigns;
preparation of reports for managers.
This is the minimum list of responsibilities found in almost every company. In reality, it is much broader and depends on the specific requirements of the business, but we will talk about this in more detail a little later.
Advantages and disadvantages of the profession
If you are thinking of pursuing a profession of web analytics, check out its advantages and disadvantages before making your final decision.
high wages with work experience and cases (from 50,000 rubles in Moscow);
high demand for specialists due to the lack of good personnel;
work with specific figures, indicators and data.
pure analytics is in little demand on freelance, it is better to offer it in conjunction with other services: setting up contextual advertising, website promotion, etc .;
the specialty is difficult to master on your own, so it is better to take a course in a good school (university);
it is difficult for beginners with no work experience to find their first projects or a place of work.
As for the last drawback, we recently talked about how a product manager can successfully pass an interview and get a job. Read the article even if you decide to become a web analyst.
You can get a profession in two ways – self-study or taking special courses / getting an education in an online school.
The first option will require a minimum of costs, a lot of time and effort. But if you study and practice, you will be able to conduct a basic audit of the site and its visitors in a month. Self-study will help:
Mentor. The best option is an experienced specialist who is ready to help and share knowledge. If there are none, join the crowd of experienced professionals: FB groups, Telegram channels, etc. They share interesting cases and are ready to answer newbies’ questions.
Checking sources. Before studying new material, check it for relevance. The field of web analytics is changing very quickly, so information that was useful a year ago may not correspond to today’s realities.
Stimulus. Take a job or internship so that you have an incentive to keep learning. Without this, you can quickly burn out and turn your attention to something else.
Group training. Look for other people interested in web analytics and training. It is more interesting to learn new things together, you can share some discoveries, consult, come to a common opinion. Some organize small competitions that increase the effectiveness of the training.
Taking paid courses or online schools is the path of least resistance. Yes, you will have to pay, but the speed of learning will increase: you do not have to search for relevant data on your own, the practicing teachers have already done it for you.
Most schools give an incentive: the best students are arranged for internships in large organizations. A good study will help you get a job in a large company with decent wages.
An obligatory part of the training in any way is attending industry conferences, for example, on web analytics or Internet marketing. Pay attention to iMetrics and GoAnalytics, where great professionals give talks. This is a good opportunity to learn about someone’s practical experience and apply it in your work.
If it is not possible to attend conferences, study the blogs of experts and analytics systems. They often publish useful materials with up-to-date information. They will simplify learning and help you achieve your goals faster.